APMA’s Project Arrow

Design | Engineering | Virtual | Tour

Phase 1

Design Competition and Selection, Summer/Fall 2020

Phase 2

Engineering Specifications release and Supplier RFP, Fall 2020

Phase 3

Virtual Concept Unveiling, 2021

Phase 4

Concept Car Release and Tour, 2022


Phase 1

Project Arrow | Design Brief

Vehicle Exterior

With over 115 years of automotive manufacturing experience, and one of the world’s fastest growing technology sectors, Canada’s reputation for automotive excellence is globally recognized. While digitization continues to disrupt our sector, the competition between automotive companies has become intense.

Colleges and universities will continue to play a major role in the automotive ecosystem to design Canada’s first zero-emission concept vehicle highlighting all that is remarkable about the Canadian automotive and technology supply sectors. The concept vehicle design must illustrate your perception of were vehicle design will be in 2025 and onwards. As a guideline only, do consider the general footprint and attributes of a sport/cross over utility vehicle – an ideal vehicle footprint for middle-class Canadians. Designers should also show an understanding of vehicle aerodynamics, light-weighting and use of advanced materials, where applicable.

The genesis of the vehicle’s design must consider the automotive market trends projected through 2025.  When considering influences for design originality and uniqueness, student designers must consider the following:

      • The Connected Autonomous Shared Electric (CASE) mobility ideology
      • Circular / Shared economy
      • Integration of upcycle design


In addition to the guidelines listed above, the vehicle should be designed for the Canadian environment and climate. Canada’s climate is among the most dynamic in the world. We experience chilling winters, scorching summers, and everything in between. As such, the vehicle design must take these realities into consideration. Just as OEM vehicle brands like Toyota, Volvo and Jaguar capture their nation’s cultural traditions and philosophies, the designers of Canada’s first zero-emissions concept vehicle must incorporate the same.

As an integral part of the vehicle design, designers should also consider the importance of the following:

      • Accessibility for all
      • Micro-mobility
      • The shared economy model
      • The integration of a robot (or micro-mobility)
      • A drone within the vehicle design architecture


Participants should assume a battery electric skateboard or hydrogen fuel cell vehicle propulsion platform for their design.

Vehicle Interior

It’s 2025 and the pace of disruption is not letting off. In fact, it is accelerating. Autonomous Vehicle (AV) level four and five technology is as common on today’s vehicle’s platform as cruise control was on cars in the 1990s. The vehicle’s environment should challenge the original equipment manufacturers (OEMs) to provide customization packages based upon hundreds of variabilities, from mobile office space to on-the-go hotel suites; the interior envelope of the vehicle must be more things to many people.

As an example, children are still playing hockey or soccer and they need to arrive safely, with all their equipment, and friends. Others still enjoy the driving experience, whilst some rely upon artificial intelligence mobility to perform all driving duties.

The importance of light-weighting and the use of advanced materials should be considered for the interior of the vehicle. Consider natural materials and upcycle design when investigating your influence and be committed to the global standards of Corporate Social Responsibility (community, people, environment, ethics, sustainability, resources) when creating a justification case for your design.

Submission and Project Details

1. All submissions must be emailed to info@projectarrow.ca
2. Final concept design (part 2) start date: Tuesday 3rd June 2020
3. Final concept design (part 2) completion date: Monday, August 31st, 2020 at 12:01 AM ET (12 weeks). Winner(s) to be announced in the third week of September.
4. Design competition part 2 will be limited to a max. of twelve (12) week time frame.
5. Mid-term evaluation by web conferencing (Wk. of July 26th 2020)

Design (Part 2)

All final designs in the part 2 must include the following:

1. Continue following the design brief as your complete vehicle design is regenerated into CAD.
2. Each group must factor in correct vehicle geometry based upon the vehicle segment.
3. The exterior design surfaces of your vehicle MUST be optimized (curvature and tangency alignment).
4. The interior of the vehicle must reflect that of a vehicle in the year 2025.
5. Complete CAD design files of the complete vehicle (both the interior and exterior). Files must be sent in both native file type and in IGES format.
6. Artwork presented in a PDF file format. The size of the finished design presentation board should be 36” high by 60” wide (landscape) at a min. resolution of 200dpi. Your design presentation boards should feature/explain the following:

a. Vehicle name.
b. Team members.
c. College/University name.
d. Show main features of the vehicle (micro-mobility, drone, interior, and exterior features).
e. In-situation concepts using the CAD model of the vehicle.

Evaluation Criteria

APMA’s Project ARROW Design jury will evaluate entries based upon the following criteria:

  • Relevance to the design brief (both exterior & interior details)
  • Emotional aspects of the design
  • Development potential
  • Innovativeness / Ingenuity & practical functionality of design
  • Micro mobility (drone & bots)
  • Quality of CAD vehicle (surfaces, optimization, interior/exterior details) – attention to details

Note: APMA has a veto vote on the judging of the final design, based on feasibility of execution.


Part 1

  • Full press coverage of each finalist’s design work.
  • Summer 2020 Residency Program at Autodesk Technology Centers

Part 2 | Competition Winner

  • Competition winners will be contacted at the email address provided in their submission package.
  • The final vehicle design could be chosen from one submission or two. The Design jury could choose one teams exterior and another team’s interior.
  • The chosen designs will be used as the design foundation for the development of a mixed reality (VR/AR) concept vehicle, and then onto a full-size concept vehicle.
  • Prize money totaling $10,000 cdn. Will be awarded to the winning design team(s).
  • The APMA will issue a one-time payment to the winning design team(s). The prize money will be divided equally among team members.
  • Full press coverage of each finalist’s design work. 

successful recipients of this competition will be responsible to report income from this student competition as required by the Canada Revenue Agency.

Global Design Recognition

Winning Project Arrow

Canada’s first zero-emission concept vehicle project is a prestigious recognition, giving individuals within your team a national and global profile.