With over 115 years of automotive manufacturing experience, and one of the world’s fastest growing technology sectors, Canada’s reputation for automotive excellence is globally recognized. While digitization continues to disrupt our sector, the competition between automotive companies has become intense.
Colleges and universities will continue to play a major role in the automotive ecosystem to design Canada’s first zero-emission concept vehicle highlighting all that is remarkable about the Canadian automotive and technology supply sectors. The concept vehicle design must illustrate your perception of were vehicle design will be in 2025 and onwards. As a guideline only, do consider the general footprint and attributes of a sport/cross over utility vehicle – an ideal vehicle footprint for middle-class Canadians. Designers should also show an understanding of vehicle aerodynamics, light-weighting and use of advanced materials, where applicable.
The genesis of the vehicle’s design must consider the automotive market trends projected through 2025. When considering influences for design originality and uniqueness, student designers must consider the following:
- The Connected Autonomous Shared Electric (CASE) mobility ideology
- Circular / Shared economy
- Integration of upcycle design
In addition to the guidelines listed above, the vehicle should be designed for the Canadian environment and climate. Canada’s climate is among the most dynamic in the world. We experience chilling winters, scorching summers, and everything in between. As such, the vehicle design must take these realities into consideration. Just as OEM vehicle brands like Toyota, Volvo and Jaguar capture their nation’s cultural traditions and philosophies, the designers of Canada’s first zero-emissions concept vehicle must incorporate the same.
As an integral part of the vehicle design, designers should also consider the importance of the following:
- Accessibility for all
- The shared economy model
- The integration of a robot (or micro-mobility)
- A drone within the vehicle design architecture
Participants should assume a battery electric skateboard or hydrogen fuel cell vehicle propulsion platform for their design.