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Arrow

PROJECT ARROW IN DEPTH
phase-1
Phase 1
Design Competition and Selection, Summer/Fall 2020
phase-2
Phase 2
Extended Reality (Virtual Reality) Phase, 2021-2022
phase-3
Phase 3

Engineering and Build Phase 2021-2022

phase-4
Phase 4
Concept Car Release and Tour, 2023

Project Arrow Vision

A Lighthouse to the Global OEMs
The Automotive Parts Manufacturers’ Association (APMA) of Canada launched the first, original, full-build, zero-emission concept vehicle named Project Arrow. An all-Canadian effort, it will be designed, engineered and built through the joint efforts of our world-class automotive supply sector and post-secondary institutions.

Answering Prime Minister Trudeau’s call for a Zero-Emissions future by 2050, Project Arrow will bring together the best of the best of Canada’s electric-drive, alternative-fuel, connected and autonomous and light-weight technology companies.

Quotes

The Globe and Mail
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“The Arrow is an audacious attempt to give Canada a selling point as it tries to attract investment in manufacturing the types of vehicles expected to increasingly take over the global market.”
Premier of Ontario, Doug Ford
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“When Flavio told me, he wanted to design it, I said don’t just design it, build it here. We’re going to be one of the leaders in North America.”
The Financial Post
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“Titled Project Arrow – a nod to the Avro Arrow supersonic jet designed and built in Canada in the 1950’s – the car will be intended to showcase the very best in Canadian engineering, materials and design”
The Automotive News
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“Project Arrow, the Automotive Parts Manufacturers’’ Association (APMA) electric concept, has a target price. It is also rooted not far from reality, designed for average North American consumers and built to Canada Motor Vehicle Safety Standards for the 2025 model year.”
The Toronto Star
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“Project Arrow shows key market players – that Canada has every element necessary to make electric vehicles.”

Project Arrow Partner Press Releases

phase-4

Phase 4

Concept Car Release and Tour, 2023

In progress

phase-3

Phase 3

Engineering and Build Phase 2021-2022

Completed

phase-2

Phase 2

Extended Reality (Virtual Reality) Phase, 2021-2022

Completed

phase-1

Phase 1

Design Competition and Selection, Summer/Fall 2020

Completed