PROJECT ARROW THE AUTOMOTIVE PARTS MANUFACTURERS' ASSOCIATION OF CANADA

Project Arrow Vehicle Design Revealed

Industry’s 1st all-Canadian, Zero-Emission Concept Vehicle

Project Arrow Vehicle Design Revealed

Industry’s 1st all-Canadian, Zero-Emission concept vehicle


Toronto, ON. (13th October 2020)

At CES 2020, the Automotive Parts Manufacturers’ Association (APMA) of Canada launched the first, original, full-build, zero-emission concept vehicle named Project Arrow. An all-Canadian effort, it will be designed, engineered and built through the joint efforts of our world-class automotive supply sector and post-secondary institutions.

Today the APMA unveiled the winning design from a field of 3 finalists and 9 complete submissions. The winning team hails from Carleton University’s School of Industrial Design in Ottawa, Ontario. The chosen vehicle design answered all the requirements of the competition brief and we believe is a design that properly showcases Canada leadership in this space.

The global automotive market is entering a new era that is driven by the “ACES” dynamic – Autonomous, Connected, Electric, Shared. Project Arrow is a lighthouse initiative that will showcase what Canada’s world-class automotive supply sector, its auto-tech SMEs and academic institutions can do on the global stage if we work together.

As Project Arrow moves to the Engineering phase, we are proud to announce that our Vehicle Build team will be led by Ontario Tech University and Virtual Build will be led by the Windsor Essex Economic Development Commission’s virtual reality CAVE.

 

Vehicle Design Images:  https://drive.google.com/drive/folders/18abci28y3V5SffIR8AdXNdZGgUR-iswx?usp=sharing

 

Quotes:

“With this design, the team from Carleton University has given a face to the name of Project Arrow that one day we hope will launch a thousand shifts.”

                          Flavio Volpe, President, APMA

“We feel privileged to be making our mark on the growing Canadian auto industry while playing our part in pushing towards a zero emissions future. We designed this vehicle to represent what Canada is all about and can’t wait to see it on our roads someday.”

                          Kaj Hallgrimsson, on behalf of his colleagues, Jun-Won Kim, Mina Morcos and Matthew Schuetz from Carleton University.

“We challenged design schools across the country to conceptualize the vehicle design and the response was excellent. To see young minds step up and work through the COVID-19 pandemic was inspiring. Their design ideas would make any global OEM design studio proud.”

                          Colin Dhillon, Chief Technical Officer, APMA

 

From 2020 to 2022, Project Arrow will be rolled out in four (4) phases:

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Phase 1

Design Competition and Selection, Summer/Fall 2020

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Phase 2

Engineering Specifications release and Supplier RFP, Fall 2020

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Phase 3

Virtual Concept Unveiling, 2021

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Phase 4

Concept Car Release and Tour, 2022

To learn more, please visit: www.projectarrow.ca

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Media Inquiries:
Flavio Volpe
President
fvolpe [@] apma [dot] ca
(416) 856-0345

Twitter: https://twitter.com/flaviovolpe1
LinkedIn: https://www.linkedin.com/in/flaviovolpe1/

About APMA
The Automotive Parts Manufacturer’s Association PMA is Canada’s national association representing OEM producers of parts, equipment, tools, supplies, advanced technology, and services for the worldwide automotive industry. The Association was founded in 1952 and its members account for 90% of independent parts production in Canada. In 2018, automotive parts shipments were over $35 Billion, and the industry employment level was over 100,000 people.
https://www.apma.ca

Introducing the Project Arrow Design

Project Arrow Partners

Hon. Vic Fedeli

Hon. Victor Fedeli

Minister of Economic Development
Job Creation and Trade.
Province of Ontario

Hon. Navdeep Bains

Minister of Innovation, Science and Industry, Government of Canada

John Komar

Executive Director, ACE
Ontario Tech University

Bob Magee

Chairman
The Woodbridge Group

Vanessa Sigurdson

Manufacturing Industry Engagement Manager
Autodesk Technology Centers

Project Arrow Design Winners

Carleton University’s School of Industrial Design

Stephen MacKenzie

President & CEO
Windsor Essex Economic Development Corporation (WEEDC)

Project Arrow Partner Press Releases

OTU/ACE Press Release

Carleton University Press Release

WEEDC Press Release

Project Arrow will be rolled out in 4 phases

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Phase 1

Design Competition and Selection, Summer/Fall 2020

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Phase 2

Engineering Specifications release and Supplier RFP, Fall 2020

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Phase 3

Virtual Concept Unveiling, 2021

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Phase 4

Concept Car Release and Tour, 2022

Project Arrow Vision

A Lighthouse to the Global OEMs

The Automotive Parts Manufacturers’ Association (APMA) of Canada launched the first, original, full-build, zero-emission concept vehicle named Project Arrow. An all-Canadian effort, it will be designed, engineered and built through the joint efforts of our world-class automotive supply sector and post-secondary institutions. Answering Prime Minister Trudeau’s call for a Zero-Emissions future by 2050, Project Arrow will bring together the best of the best of Canada’s electric-drive, alternative-fuel, connected and autonomous and light-weight technology companies.

As the North American market enters a new automotive era that is driven by “ACES” (Autonomous, Connected, Electric, Shared), Project Arrow is the Lighthouse Initiative that showcases the capability of Canada’s world-class automotive supply sector by bringing together Canada’s Tier 1 supply chain, auto-tech SMEs and academic institutions. Project Arrow builds on our auto sector’s successful, advanced manufacturing roots with a goal to establish a more value-added, technology-centered foundation that is ready to drive a new age of automotive. This foundation will be the bedrock that will encourage investments from OEMs with and without footprints in Canada to develop their next gen product and technologies within our auto tech ecosystem. Furthermore, the project will serve as a powerful instrument for federal and provincial gap analysis in order to ensure that program roll-out strategies over the next several years are effective and targeted.

Project Arrow Supports and Strengthens the Canadian Automotive Sector

Bringing the Project Arrow concept vehicle to life will support:

• Increase electric vehicle development capacity
• Support future-thinking industry-focused R&D led by academic institutions
• Ensure that the supporting EV supply chain is present and growing.
• Paves the way for new OEM North American final EV assembly mandates in Canada

Key components and technologies that support the opportunity for the growth of zero-emission, EV manufacturing:

• New forms of Propulsion
• Battery Management Systems & chemistry and performance
• Fuel Cell Efficiency and supporting infrastructure
• High Performance on-board charging
• Light weighting
• Advanced Materials
• Level three plus (3+) autonomy
• Advanced cockpit design
• Exterior structure

Collaboration is Key

With nearly one hundred (100) product categories combining to make today’s vehicle, the APMA will challenge its automotive supply sector, along with Canada’s academic institutions and organisations to compete to join our team as a supplier for Project Arrow. We expect between twenty-to-thirty (20-30) Tier 1 and 2 automotive companies to collaborate along with multiple technology Tier 1’s and SMEs.

For more information, please contact:

Colin Singh Dhillon, CTO,  cdhillon[at]apma[dot]ca
Warren Ali, SVP of Innovation, wali[at]apma[dot]ca
Eyal Wilk, Coordinator,  ewilk[at]apma[dot]ca

APMA-TEC_logo_blk-01-228x50

Project Arrow Timeline

Design Competition and Selection, Summer/Fall 2020

Engineering Specifications release and Supplier RFP, Fall 2020

Virtual Concept Unveiling, 2021

Concept Car Release and Tour, 2022

Project Arrow Judging Panel

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    Ralph Gilles

    Head of Design, FCA

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    Ray Tanguay

    President of Toyota Canada,
    Member of Toyota Global Executive Team (Retired)

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    Grace Quan

    President and CEO,
    Hydrogen in Motion Inc.

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    Danny Stillion

    Partner & Executive
    Design Director, IDEO

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    Flavio Volpe

    President, APMA

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    Sarah Houde

    CEO, Propulsion Quebec

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    Michael Hainsworth

    TC, Radio, Internet Presenter

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    Colin Singh Dhillon

    CTO, APMA

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    Thomas Heermann

    AVP,  Autodesk,
    Automotive and Conceptual Design

Phase 1 complete